Directors Marc Haley and Stuart Raikes have brought huge success to the Alliance business. With a new face at the helm, remanufacturing has never looked better.
Operators will likely be more familiar with the name Alliance Electronics than Alliance Transport Technologies. The 25-year-old business was rebranded only recently in response to an expansion of services to provide a wider range of aftermarket solutions.
Much else has happened since Directors Marc Haley and Stuart Raikes joined the business in 2017. By growing the divisions in the Alliance offering, the pair have managed to triple the business’ turnover and double its staff, all while striving for a full end-to-end solution for its customers.
Alliance: A specialist provider
Alliance has become a specialist in the parts business. That is quite surprising, Marc says. But the way in which Alliance has engaged with the market is in an end user approach. Whether large or small, Alliance strives to understand its customers’ business and relate to them. By understanding the issues that operators face, Alliance can help efficiently and effectively, adding value both from a financial point of view and an aftercare, support and advice one.
Partnership has been key for Alliance’s growth. It recognises that its customer base is primarily small operators. Trust has been key to maintaining relationships.
“Customers share that trust because we listen and understand what their problems are,” explains Marc. “All the customer feedback and reviews we have had suggest that we go above and beyond what users expect.”
There is competition in every division of what Alliance does, but Alliance says its strength is being able to provide support in every area of a customer’s business – from parts, to aftercare, remanufacturing and emissions retrofits. But it will not promise anything it cannot deliver – instead it will act as an advice service and point its customers to an alternative and trusted solution.
“TURNING THE BUSINESS AROUND WAS THE BIGGEST CHALLENGE… IT DID WELL, BUT WE GAVE IT NEW VISION, AND A NEW IDENTITY IN THE MARKETPLACE”
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